This is my new favourite app, currently working through a hefty back log of articles from the last few weeks.
As web audiences increasingly shift to mobile devices and new reading platforms like Twitter and Flipboard, publishers are hungry to learn as much as possible about how consumption patterns are changing.
Pocket, the read-it/watch-it/consume-it-later service formerly known as Read It Later, on Tuesday launched Pocket for Publishers, which aims to shed some light on that question. The free tool gives publishers a better idea of the lifespan of a story, by telling them the percentage of readers that are actually coming back to read content they’ve saved, and how long it takes them to return. Pocket is launching the tool with a handful of publishers, including GigaOM and paidContent.
Pocket for Publishers has two parts. On the front end, publishers can install a “Save to Pocket” button on their websites, can integrate the technology into their apps, and can add a custom message to the footer of any article or video…
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